Trade show tips, consumer trends, branding, promotions, product launches and more. Here's all the best news from May to help trade, product and shopper marketing professionals.
4 strategies to increase your sales and leads at trade shows
When businesses attend trade shows, they're often concerned with maximising their ROI by increasing sales and gaining new leads. But this takes more than just great booth design and a clever email marketing campaign that targets trade show attendees...
UK cocktail market valued at £587m
In the space of a year, the value of the UK cocktail market has increased 9.5 percent to £587m according to CGA data released by Funkin Cocktails.
Branding and Packaging
4 smart strategies to sustainable packaging design
Right now, many companies are investing their time and resources into developing biodegradable, compostable or bio-based packages.
How to design a flexitarian food brand that isn’t “preachy”
‘This’ is a new vegetarian offering that provides a viable meat alternative that looks and tastes like the real thing.
Inside P&G's plastics packaging strategy
Procter & Gamble's principal scientist and packaging technologist, Gian De Belder, has outlined the company's five-pillar approach to improving the recyclability of its packaging through science-based studies and "Holy Grail" collaborative projects.
Startup myths: Branding is just a logo
It’s a mistake to think of your brand as just your logo — it’s everything that represents your business in totality. Focusing on just a logo as your brand gives short shrift to the other elements that are just as important in building an identity for your company in the marketplace.
DIGITAL TRADE MARKETING
Google Home serves Corona beer promotion based on location data and local inventory feed
Walmart has partnered with Google to allow customers to voice order groceries from their Google Assistant-enabled devices including Google Home, iPhones and Android devices, the retailer announced in a blog post.
How Amazon is capturing FMCG shopper marketing spend
Advertisers are taking more of the money they would have traditionally spent with supermarkets like Walmart and Tesco to buy as much as half of their ads on Amazon instead.
The 5 biggest mistakes you don't want to make in Amazon product listings and how to fix them
Sloppy mistakes in your sales listings equal low sales on Amazon. Find out what you can do to polish your product listings.
Want a winning sales pitch? 10 ways to tailor it to your audience
When you're growing and developing a business, you'll likely spend a lot of time presenting pitches to potential trade partners. However, every business is different, and every pitch should be to.
Improving engagement: 9 strategies for customising your presentation
The best presentations are those that connect to their audience, really pulling them in and getting them to invest in what you’re saying, whether that be by thinking about it, discussing it or even investing money in your product or service.
9 supermarkets in Europe with adventurous spirits merchandising
The artisan spirits industry has grown rapidly in recent years. With it, comes a range of effective, creative merchandising that consumers simply cannot ignore.
Survey: The 5 key gaps in retail visual merchandising are…
According to the results, the five key gaps limiting merchandising confidence and precision are as follows:
New on-pack promotion from Cushelle
Cushelle is encouraging consumers to take part in a new on-pack campaign offering them the chance to win a family holiday and one of 50 Kenny the Koala toys.
Maynards unwraps 'silly fun' summer promotion
Maynards Bassetts is set for a summer of silliness with the introduction of its latest on-pack promotion, giving shoppers the chance to win one of 8,001 prizes.
Ferrero offers retailers a chance to win with Tic Tac
Ferrero is reinforcing the sales potential of stocking its core range of flavours with a new campaign offering retailers the chance to win some Tic Tac products.
Barefoot unveils ready-to-drink wine cans
Wine brand Barefoot has rolled out a duo of canned wines in white and rosé varietals.
Heineken launches first cross-brand zero-alcohol campaign
Heineken is launching its first alcohol-free campaign across multiple brands as it looks to “explode” the no- and low-alcohol category.
Experiential marketing: 9 examples of brilliant brand experiences
Often heralded as a back to basics marketing approach, experiential marketing is in fact well suited to the needs of the modern consumer. Here are 9 examples of how to do it right.
This toothpaste startup’s cheeky activation will have you gleefully spitting in public
Fresh breath from Hello is a scooter away!
New research demonstrates rise of experiential over products
A new survey by marketing agency Savvy has demonstrated a rise in live brand experiences across the retail sector. 73 percent of 18-34s rated experiences over physical products, and 60 percent of consumers said they feel more loyal to brands they can interact with.