Trade marketing news, artificial intelligence, consumer trends, branding and more. Here are the highlights from June to help you get your product ranged and increase sales in store or online.
Digital Trade Marketing
Presenting ‘Tinder for retail buyers and product suppliers’
Product Guru is an online platform that allows retail buyers to find new products for their shelves. Could this make getting your product in front of big retailers a whole lot easier?
This AI-powered forecasting software helps manufacturers and retailers launch new products
FuturMaster, which provides supply chain planning software for clients including L’Oreal and Heineken, is launching a new forecasting solution that uses artificial intelligence to help companies more successfully launch new products.
Amazon to open high street pop-ups to support online indies
Amazon launches Click and Mortar initiative to bring small online retailers to the high street
Branding and Packaging
John Lewis customers get £5 off next purchase in beauty product packaging trial
Department store John Lewis is launching a new recycling trial to pay customers who trade in empty beauty product containers.
Captain Morgan brings back personalised bottles
Captain Morgan is bringing back its limited edition personalised bottles, following the initial launch in April last year.
Tom and Lorenzo, famed Philly bloggers, rank the best and worst of Pride products
It's Pride time, a global parade to celebrate LGBTQ rights. Here are the best and worst of brands showing their support.
Top 10 spirits marketing moves in June 2019
All the essential promotions and brands activations in June from some of the leading spirits brands.
Vegan beauty: How conscious consumers are driving innovation in ethical cosmetics
The vegan trend is impacting more than just food, with a growing demand for natural beauty products pushing brands to think outside of the box.
Consumer disloyalty is the new normal
Assume the people you consider to be the most loyal customers on the planet are, in fact, disloyal. Because 92 percent of the time, you’ll be right. New Nielsen findings demonstrate that just 8 percent of consumers consider themselves to be firmly committed loyalists.
Unilever’s Sustainable Living Brands grew 69 percent faster than rest of business in 2018
Unilever today announced that its purpose-led, Sustainable Living Brands are growing 69 percent faster than the rest of the business and delivering 75 percent of the company’s growth.
Coca-Cola teams up with UK grime kingpin, Stormzy, to launch on-pack promotion
Coca-Cola European Partners (CCEP) will launch a partnership between its Relentless energy drink brand and grime artist Stormzy, to launch an on-pack promotion.
Irn-Bru offers branded prizes with Bru-Nanza promotion
Barr Soft Drinks is set to run its “biggest” on-pack promotion for its Irn-Bru brand, offering consumers the chance to win thousands of prizes.
Crooked Beverage Co rolls-out money off promotional cans
Crooked Beverage Co is running an on-pack promotion, offering Spar and Nisa customers 50p off every purchase of three of their ready-to-drink cans.
Inside Kellogg’s social-driven strategy to launch new products
Product launches are high-risk for any CPG business, but particularly on social media where months of research and development can be wasted by the wrong promoted post. But that’s not to say it’s impossible.
Echo Falls expands fusions range with tropical addition
Accolade Wines has launched an Echo Falls White Wine and Coconut Rum Fusion to its fruit fusions portfolio, following the launch of Echo Falls Rosé Wine and Gin Fusion earlier this year.
Old El Paso shakes up chips and dips snacking
General Mills is moving in a new direction with Old El Paso Tortilla Bowls, its new bowl-shaped chips designed for scooping up sauces and sides.
Strongbow kicks off largest ever nationwide festival activation
The UK’s favourite cider is kicking off a summer of festival action, supported by independent creative agency Initials, which will see nearly 100,000 people visit its activations at festivals across the UK.
Magnum and Benefit team up in Shanghai for Magnum Beauty Store experience pop-up
Magnum has launched its Magnum Beauty Store concept in Shanghai, partnering with Benefit on an experiential pop-up that fuses ice cream and beauty services.
Why live events can offer the best return for drinks brands
Though the overheads can be costly, new drinks brands that invest in live events and demonstrations could get a three-fold ‘purchase advantage’ over rivals that don’t, according to a new report.