The latest in digital trade marketing news, consumer trends, promotions and more. Here are the highlights from July to help you get your product ranged and increase sales in store or online.
Digital Trade Marketing
Iceland drives £500k of additional sales from mobile coupons
Iceland has revealed that £500,000 of in-store sales have been driven from mobile discount vouchers.
The campaign has increased Iceland’s average basket value by five per cent.
Premier Foods unveils retailer website
Premier Foods has launched a retailer website called ‘Your Grocery Partner’, in a move designed to support “time strapped” independent convenience retailers.
Diageo sees promise in using voice to turn drinkers into brand ambassadors
Following an experiment with its Talisker brand to “enhance the whisky tasting experience” through Amazon Alexa, Diageo is seeing promising results, and finding new ways to turn drinkers into brand ambassadors.
Hands On with Asos’ virtual catwalk
Asos' Virtual Catwalk is a new way to see products in real life, helping shoppers view designs in their own surroundings. It takes the augmented reality experience a step further, so Retail Gazette took a closer look at how users can now put a 3D model in their home.
Branding and Packaging
Holland & Barrett preps brand refresh to shake off ‘dusty’ image
The health and beauty retailer is planning to revamp initiatives including its loyalty scheme and introduce new ranges such as food-to-go as it looks to expand its offering and bring new customers in.
Nestle launches paper packaging for chocolate bars
Global food giant Nestle has developed new paper packaging for its YES! snack bars.
The future of retail: Looking to 2025
Over the past 10 years, the retail sector has dramatically evolved. The industry has seen a shift in consumer behaviour towards online shopping and ultimately, e-commerce has changed the face of the market.
P&G rebrands Fairy to Fair to get people talking about LGBTQ+ rights
P&G is leveraging “the size and iconic nature” of Fairy to spark conversations about LGBTQ+ rights as it aims to live up to younger consumers’ value systems.
Half of UK retail sales could be online in next 10 years
Online shopping could more than double its share of the retail market by 2028, according to a new report examining the draws of convenience of online shopping and lightning fast delivery alongside traditional bricks and mortar retail.
Papa John's creates 'Beezza' for charitable buzz: 'Without bees, there's no pizza'
Papa John’s UK has created the world’s first pizza for bees, a stunt shining a light on a new honey-drizzled, spicy pizza and helping to raise awareness about the decline of the majestic pollinator.
Brand value in the age of 'enjoyable wellness'
Plastic debate: Price and convenience still outweigh consumers’ willingness to go ‘naked’
The face-to-face culture successfully
Trebor offers cash prizes with exclusive POS promotion
Trebor is set to launch a consumer promotion exclusive to the convenience channel.
Alpen launches new Reach Your Peak marketing campaign
Alpen, the £60 million brand, has launched its new marketing campaign, ‘Reach Your Peak’ – inspired by Alpen’s mountain heritage.
Nisa unveils promotion for end of school term
Nisa has launched a new campaign to help its retailers take advantage of the end of term, which sees parents buy gifts for their child’s teachers.
Maynards Bassetts launches 30-percent less sugar wine gums
The variant is available in a 130g bag retailing at £1.32 and contains approximately 19g less sugar per 100g. POS tools are also available.
Funkin Cocktails unveils campaign for Nitro range
Ready-to-drink brand Funkin Cocktails is launching a £1m advertising campaign for its recently launched Nitro Canned Cocktails.
BLOOM Gin unveils new look and line up for RTS range
BLOOM Gin is proud to present its brand-new Ready to Serve (RTS) collection, offering style, substance, sass and unrivalled choice to consumers looking for convenient gin options for social and treat occasions.
Japanese flavour KitKat arrives in UK
Walkers adds veggie crisps to Oven Baked range
illy launches two cold brew coffee solutions in time for anticipated summer heatwave
KETTLE Chips to launch Mediterranean Olive & Feta seasoning
Puma creates interactive running experience in the middle of Shanghai
Puma is letting people in Shanghai test its new running shoes by putting them in an interactive world in which they can be trained against an ‘actual’ puma.
Greggs revs up Just Eat delivery deal with Joe Swash sausage roll motorbike tour
Greggs, home of the vegan sausage roll, has secured listings on food ordering app Just Eat. To mark the occasion it has created a sausage roll motorcycle inspired by founder John Gregg’s favoured vehicle.
How to make the best experience possible
The experience economy has continued to grow in recent years despite the current economic turmoil, with recent research suggesting that a third of chief marketing officers plan to devote up to 50 percent of their budget to experiential marketing.
Top tips to create an experiential pop-up