From launching a product to increasing demand at trade level. From branding and packaging to boosting sales. Here's all the best news from March to help trade, product and shopper marketing professionals.
Top mistakes businesses make when exhibiting at a trade show
When thinking about strumming up leads and driving sales through your business, a multitude of tactics should be deployed. However, there a some crucial mistakes businesses make when exhibiting. Here's what to avoid.
4 tips to step up your trade show game with digital marketing
Blending digital marketing strategies with your trade show exhibition is key to maximising sales leads. Use these four key digital marketing strategies to ensure you gather prospects' details and nurture sales leads.
5 impressive presentation tips from Lyft's 24-minute IPO pitch
Selling in to retailers or attracting distributors can be a challenge. However, there are some basic product presentation concepts that engage all audiences. Here are some product presentation fundamentals to help you create a presentation that wows.
Augmented Reality in B2B sales: Three use cases
In this article, Denis Kostusev examines the potential for AR in trade marketing. How can AR be utilised during product presentations and trade shows to maximise sales and what are the barriers for trade professionals who are considering adopting this technology.
John West encourages the nation to ‘Get Yourself Shipshape’
John West is launching ‘Get Yourself Shipshape’ – a campaign designed to encourage healthier eating and active lifestyles.
Echo Falls unveils wine labels for all occasions
Accolade Wines has unveiled a range of new labels for its Echo Falls wine portfolio. The brand will be rolling out 30 limited edition “occasion” labels across its top for still wine variants – Chardonnay, Merlot, White Zinfandel and Pinot Grigio.
McCoy’s drives excitement with ‘Win Gold!’ on-pack promotion
McCoy’s is launching its “Win Gold!” on-pack promotion for a third year running, offering consumers the chance to win £10,000.
Kinder Easter Egg Hunt retailer competition returns
Kinder is bringing back its retailer competition offering five retailers the chance to win a Kinder Easter Egg Hunt for their store, in a move designed to “drive excitement around the Easter period”.
Digital Trade Marketing
J&J drives results through digital promotions
How Johnson & Johnson drives results through digital trade marketing promotions reaching consumers at various touchpoints within the shopper journey.
Seizing the $1.2 billion beauty sample opportunity
Sampling has become major business for cosmetics companies, with successful brands and retailers like Smashbox and Drunk Elephant reinventing traditional formats to meet the personalised needs of beauty shoppers.
Ecommerce strategies for the supply chain era
As consumers focus more and more on sustainability, Dan Ochwat interviews Ecommerce thought leaders on how online retail and supply chains are evolving.
Branding and Packaging
10 Apple ads that show how the brand has evolved
What we can learn from Apple and how the brand has evolved throughout the past 25 years to stay relevant.
Morrisons cuts polystyrene packaging from own-brand products
Bradford-based Morrisons has removed expanded polystyrene packaging from all of its own brand groceries. The firm is making the move because polystyrene is not recyclable through kerbside collections and lasts for hundreds of years.
Consumer preference for sustainable packaging leads to rise in popularity of Smurfit Kappa's nor-grip
Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable replacements for shrink film for multipacks.
The containers for your most basic household products are about to look a lot different, thanks to this company
A New Jersey company called Terracycle thinks it's time for a zero waste 'Loop' system, reusing bottles that someone else has already used.
Lucozade Energy refreshes flavours range packaging
Lucozade Energy is rolling out refreshed packaging across its entire flavours range in time for summer.
Love it or hate it: Why Marmite’s peanut butter is more than just a gimmick
Marmite’s new product might seem like an April Fool but others can learn from the brand’s bold product extension.
Mark Ritson: Distinctiveness doesn’t need to come at the cost of differentiation
Distinctiveness and differentiation are both integral to brand success so there doesn’t need to be a trade-off between the two.
Adobe has recreated the ad agency office of the 90s (complete with floppy disks and Rolodex)
Adobe has hired the team behind HBO’s Westworld and Game of Thrones experiences at SXSW to take marketers back in time to the offices where the very first digital banner ads were created.
Iceland launches in-store plastic-free greengrocer in Liverpool
Iceland has launched a loose fresh produce trial, which will see 35 produce lines sold loose, and 27 lines packed in plastic-free packaging.
Krombacher expands portfolio to tap into no alcohol trend
German beer brand Krombacher, has expanded its portfolio with the addition of a non-alcoholic wheat beer variant.
Target debuts 'clean' wellness icon
Target is rolling out a new visual icon to highlight products in stores and online that are formulated without a group of commonly unwanted chemicals.
Amazon creates its own skincare line called Belei
Amazon loves to capitalize on popular products, and that apparently extends to the recent fascination with skincare products. It has recently introduced its first "dedicated" skincare line to snap up customers who'd otherwise hunt down coveted Korean products.
Blossom Hill gets botanical with Gin Fizz launch
Treasury Wine Estates has launched Blossom Hill Gin Fizz, in a move designed to “tap into botanical flavour trends”.