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The Ultimate Guide To Trade Marketing 2019 [with real-world examples]

August 22, 2019
TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 
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TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 

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Everything You Need To Know About Online Trade Marketing Strategies

July 19, 2018
Why Read? This post explains how the digital world is influencing the trade marketing manager's role and how online trade marketing can be utilised to: better target consumers with a more tailored and personal experience. bring your product to market faster than getting it ranged in bricks-and-mortar retailers. develop better relationships with retailers and improve ROI.   
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Why Read? This post explains how the digital world is influencing the trade marketing manager's role and how online trade marketing can be utilised to: better target consumers with a more tailored and personal experience. bring your product to market faster than getting it ranged in bricks-and-mortar retailers. develop better relationships with retailers and improve ROI.   

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DÉBORAH ZENOU
Senior Product Manager, PYREX

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