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The Ultimate Guide To Trade Marketing 2019 [with real-world examples]

August 22, 2019
TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 
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TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 

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WrightObara Launches Amazon Optimisation Services

July 26, 2019
WrightObara are proud to announce the launch of our new Amazon optimisation services, designed to help brands maximise sales on the world’s largest e-commerce platform.
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WrightObara are proud to announce the launch of our new Amazon optimisation services, designed to help brands maximise sales on the world’s largest e-commerce platform.

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The Terrifying Rise Of Amazon Business [And Its Impact On Distributors]

February 20, 2019
  As the famous adage goes, ‘If you can’t beat ‘em, join ‘em’.   That’s exactly what Amazon is advocating as it sets for further global domination with the rise of its B2B procurement service, Amazon Business.    Retail category buyers can now buy direct from Amazon instead of using a wholesale distributor, forcing distributors to either partner with Amazon or compete.  
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  As the famous adage goes, ‘If you can’t beat ‘em, join ‘em’.   That’s exactly what Amazon is advocating as it sets for further global domination with the rise of its B2B procurement service, Amazon Business.    Retail category buyers can now buy direct from Amazon instead of using a wholesale distributor, forcing distributors to either partner with Amazon or compete.  

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Trade Runner 2049: The Future Of Trade Marketing

December 13, 2018
Why Read? This article will cover:
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Why Read? This article will cover:

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November's Trade Marketing News And Technology Round-up

November 21, 2018
It's been an interesting month so far in the world of retail and trade marketing news. Multiple high-street store closures have dominated the headlines as bricks-and-mortar stores try to adjust to online shopping's increasing popularity. This month we feature the key stories and tech that are currently shaping the trade marketing profession.
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It's been an interesting month so far in the world of retail and trade marketing news. Multiple high-street store closures have dominated the headlines as bricks-and-mortar stores try to adjust to online shopping's increasing popularity. This month we feature the key stories and tech that are currently shaping the trade marketing profession.

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Google’s Strategic Partner Lead: “Digital trade marketing will provide retailers huge opportunities for growth.”

November 16, 2018
Speaking at the eCommerce Show North 2018 in Manchester on Tuesday, Google’s Strategic Partner Lead, Zakie Beg, had a strong message for retailers: “The future of trade advertising is digital as it provides the consumer a more personalised experience and offers suppliers greater accuracy on the impact their trade campaigns have on sales.”
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Speaking at the eCommerce Show North 2018 in Manchester on Tuesday, Google’s Strategic Partner Lead, Zakie Beg, had a strong message for retailers: “The future of trade advertising is digital as it provides the consumer a more personalised experience and offers suppliers greater accuracy on the impact their trade campaigns have on sales.”

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Everything You Need To Know About Online Trade Marketing Strategies

July 19, 2018
Why Read? This post explains how the digital world is influencing the trade marketing manager's role and how online trade marketing can be utilised to: better target consumers with a more tailored and personal experience. bring your product to market faster than getting it ranged in bricks-and-mortar retailers. develop better relationships with retailers and improve ROI.   
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Why Read? This post explains how the digital world is influencing the trade marketing manager's role and how online trade marketing can be utilised to: better target consumers with a more tailored and personal experience. bring your product to market faster than getting it ranged in bricks-and-mortar retailers. develop better relationships with retailers and improve ROI.   

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"Working with WO is working with a great team, who understand our needs and our demand for a quick turnaround. They are very creative, deliver when we have a crazy deadline, give advice when we don't know... Quite simply: a real partner."

DÉBORAH ZENOU
Senior Product Manager, PYREX

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