Trade Marketing Insights

WrightObara strengthens Pyrex partnership with its latest product sell-in video

Posted by Callum Hornigold on 18-Feb-2019 13:21:00
Callum Hornigold
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WrightObara has produced another engaging product video for Pyrex, designed to sell its food storage range into major retailers across Europe.

The video provides an overview of the four product lines that sit within the food storage category, demonstrating each product’s key features and benefits.

“We have worked with Pyrex for over three years now and are its trusted agency for the brand's trade marketing collateral,” says Phil Wright. “We understand that product videos designed for a trade audience have a different purpose than videos designed for a consumer audience. The latest video engages the buyer by showing how the category has grown due to consumer trends in healthy eating and a healthier lifestyle overall, as well as demonstrating the key features and benefits.”

The partnership formed when Pyrex commissioned WrightObara to produce a video for its new Cook & Go product.

“It was perfectly in line with our brief and new positioning, rejuvenating the brand and highlighting the product USP,” says Xavier Frappier, Pyrex’s Senior International Product Manager. 

“It has been truly exciting and refreshing working with WrightObara. From photoshoots to POS material, artworks, videos, digital packs and so on, they understand our constraints and make the best creative result out of it. Delivering creativity and efficiency, all of this makes WrightObara a trustworthy partner for brand development.”

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