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How To Make An Incredible Product Video [With Leading Brand Examples]

February 28, 2019
An engaging product video helps bring both your product and brand to life. There are a range of commercial uses for product videos that achieve different objectives and provide ROI on your marketing spend. Product videos are highly versatile and can be used to attract, educate, inform and entertain both a trade and consumer audience. Videos are more eye-catching than simple images and have a greater capacity for emotional storytelling. This enables your audience to develop an emotional connection with your brand. Because studies show emotion is the primary driver for purchase decisions, ...
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An engaging product video helps bring both your product and brand to life. There are a range of commercial uses for product videos that achieve different objectives and provide ROI on your marketing spend. Product videos are highly versatile and can be used to attract, educate, inform and entertain both a trade and consumer audience. Videos are more eye-catching than simple images and have a ...

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February’s Trade Marketing News and Tech Round-Up

February 27, 2019
Love is in the air in February with Valentine's Day promotions galore.
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Love is in the air in February with Valentine's Day promotions galore.

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The Terrifying Rise Of Amazon Business [And Its Impact On Distributors]

February 20, 2019
  As the famous adage goes, ‘If you can’t beat ‘em, join ‘em’.   That’s exactly what Amazon is advocating as it sets for further global domination with the rise of its B2B procurement service, Amazon Business.    Retail category buyers can now buy direct from Amazon instead of using a wholesale distributor, forcing distributors to either partner with Amazon or compete.  
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  As the famous adage goes, ‘If you can’t beat ‘em, join ‘em’.   That’s exactly what Amazon is advocating as it sets for further global domination with the rise of its B2B procurement service, Amazon Business.    Retail category buyers can now buy direct from Amazon instead of using a wholesale distributor, forcing distributors to either partner with Amazon or compete.  

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WrightObara strengthens Pyrex partnership with its latest product sell-in video

February 18, 2019
  WrightObara has produced another engaging product video for Pyrex, designed to sell its food storage range into major retailers across Europe.
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  WrightObara has produced another engaging product video for Pyrex, designed to sell its food storage range into major retailers across Europe.

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January’s Trade Marketing News and Tech Round-Up

January 30, 2019
It's the new year and with it brings hope, resolutions and revolution.
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It's the new year and with it brings hope, resolutions and revolution.

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December's Trade Marketing News And Technology Round-up

December 14, 2018
As Christmas approaches, it's time to sit back and reflect on what's been a very interesting year for trade marketing and retail. In 2018, there's been no bigger buzz word than 'experiential' as millennials choose experiences over possessions, quality over quantity, and technology over tradition. This has forced trade marketers to reconsider how they communicate to consumers at the point of sale, whether it's in bricks-and-mortar retailers or online. As AI becomes more and more advanced, voice-activated assistants, such as Alexa, are permeating homes across the globe and are shaping the way ...
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As Christmas approaches, it's time to sit back and reflect on what's been a very interesting year for trade marketing and retail. In 2018, there's been no bigger buzz word than 'experiential' as millennials choose experiences over possessions, quality over quantity, and technology over tradition. This has forced trade marketers to reconsider how they communicate to consumers at the point of sale, ...

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Trade Runner 2049: The Future Of Trade Marketing

December 13, 2018
Why Read? This article will cover:
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Why Read? This article will cover:

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November's Trade Marketing News And Technology Round-up

November 21, 2018
It's been an interesting month so far in the world of retail and trade marketing news. Multiple high-street store closures have dominated the headlines as bricks-and-mortar stores try to adjust to online shopping's increasing popularity. This month we feature the key stories and tech that are currently shaping the trade marketing profession.
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It's been an interesting month so far in the world of retail and trade marketing news. Multiple high-street store closures have dominated the headlines as bricks-and-mortar stores try to adjust to online shopping's increasing popularity. This month we feature the key stories and tech that are currently shaping the trade marketing profession.

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Google’s Strategic Partner Lead: “Digital trade marketing will provide retailers huge opportunities for growth.”

November 16, 2018
Speaking at the eCommerce Show North 2018 in Manchester on Tuesday, Google’s Strategic Partner Lead, Zakie Beg, had a strong message for retailers: “The future of trade advertising is digital as it provides the consumer a more personalised experience and offers suppliers greater accuracy on the impact their trade campaigns have on sales.”
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Speaking at the eCommerce Show North 2018 in Manchester on Tuesday, Google’s Strategic Partner Lead, Zakie Beg, had a strong message for retailers: “The future of trade advertising is digital as it provides the consumer a more personalised experience and offers suppliers greater accuracy on the impact their trade campaigns have on sales.”

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How to approach retailers: Buyers from Tesco, Virgin and John Lewis give essential advice

November 14, 2018
Knowing exactly how to approach a retailer can significantly increase your chances of getting your product ranged. With buyers receiving a deluge of emails from brands pitching their products, your email can often be lost in the crowd. WrightObara recently attended Virgin StartUp’s ‘Doing Business With Big Business’ event and sat down with buyers from Tesco, Virgin Trains and John Lewis, to discuss how smaller brands can best approach them. The buyers were kind enough to share their insights on how to grab their attention using effective trade marketing strategies.
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Knowing exactly how to approach a retailer can significantly increase your chances of getting your product ranged. With buyers receiving a deluge of emails from brands pitching their products, your email can often be lost in the crowd. WrightObara recently attended Virgin StartUp’s ‘Doing Business With Big Business’ event and sat down with buyers from Tesco, Virgin Trains and John Lewis, to ...

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Develop Your Trade Marketing Strategy [5 Easy Steps]

October 30, 2018
Why Read? This article explains how to: develop your trade marketing strategy, step by step sell in to retailers and increase your product's sales in store build all your trade marketing assets with consistent branding and messaging
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Why Read? This article explains how to: develop your trade marketing strategy, step by step sell in to retailers and increase your product's sales in store build all your trade marketing assets with consistent branding and messaging

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"Working with WO is working with a great team, who understand our needs and our demand for a quick turnaround. They are very creative, deliver when we have a crazy deadline, give advice when we don't know... Quite simply: a real partner."

DÉBORAH ZENOU
Senior Product Manager, PYREX

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