As Christmas approaches, it's time to sit back and reflect on what's been a very interesting year for trade marketing and retail.
In 2018, there's been no bigger buzz word than 'experiential' as millennials choose experiences over possessions, quality over quantity, and technology over tradition.
This has forced trade marketers to reconsider how they communicate to consumers at the point of sale, whether it's in bricks-and-mortar retailers or online.
As AI becomes more and more advanced, voice-activated assistants, such as Alexa, are permeating homes across the globe and are shaping the way consumers shop. This will certainly transform how pricing and promotions are delivered and how products' features and benefits will be communicated.
This month, we feature the key stories and tech that are currently shaping the trade marketing profession. As we move into 2019, here is a taste of what's to come.
THE TOP PRODUCTS And Trends OF 2018
2018 has been a great year for product innovation. From clean living and cutting back on vices, to meat-free food and a thirst for the finer things, here are the biggest macro trends of 2018 for anyone whose thinking of launching new products next year.
How Voice Technology Is Moving Away From Linear Narratives To Audience-led Interaction
The increase in voice-activated searches is reshaping the way consumers shop. Marty Neumeier's quote, "Your brand is not what you say it is, it's what they say it is", has never been more apt. Voice tech paves the way for audience-led interaction, allowing consumers to shape the conversation around brands.
How Bricks-and-mortar Retailers Can Survive In 2019
With bricks-and-mortar stores closing at a rapid rate, retailers must link the online and offline world to create a seamless experience that's also highly tailored to the individual.
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Check out these incredible pop-up POS displays sure to save masses of time.
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