Trade Marketing Insights

WrightObara drives the launch of White Violet with premium branding

Posted by Callum Hornigold on 28-Feb-2019 12:18:38
Callum Hornigold
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WrightObara is proud to partner with White Violet and help drive the HR consultancy’s launch by creating premium branding.
White Violet tasked WrightObara to create a strong visual identity that was in line with its premium positioning.
“We recognise that success in trade marketing all starts with strong branding, which is why we are equally recognised as a robust branding agency, as well as offering trade marketing consultancy and services,” says Callum MacPherson, designer at WrightObara.
“WhiteViolet knew they wanted a high-end look and feel but weren't entirely sure how to communicate this. The visual identity incorporates a premium, on-trend serif typface that beautifully blends the ‘W’ and ‘V’. We created a clean, minimal feel with elegant copper foiling to really set the brand apart.”
WrightObara selected a neutral taupe colour pallette to create a soothing feeling, invoking reassurance and professionalism.
"The neutral taupe colour pallette also really makes the copper accent colour pop, making it feel luxurious and exquisite," adds MacPherson.
White Violet was founded on one simple, symbiotic relationship: marketing and HR working together to drive growth. Its HR consultancy services are designed to create a culture of solidarity, satisfaction and success, whilst, its marketing services help build brands and attract new customers. 
Drawing on their 30 years’ experience, it provides responsive problem solving paired with strategic vision that has seen it triumph with global Financial Technology businesses including Deutsche Börse Group and Fixnetix. 
“While we often provide our trade marketing and branding services for global brands, it’s exciting to work with companies right from the initial stages and help them grow into global powerhouses,” adds Phil Wright, WrightObara’s Managing Director. “It’s great to hear such excellent feedback from White Violet’s founders and we’re looking forward to watching the brand really make its mark in 2019.”
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Topics: branding

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