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The Ultimate Guide To Trade Marketing 2018 [with real-world examples]

July 9, 2018
TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 
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TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 

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5 Game-Changing Product USP Examples

June 13, 2018
Why Read? This article will cover: What a USP (Unique Selling Proposition) is, and what it isn’t How to develop your USP without necessarily having a groundbreaking product USP examples in marketing that used clever positioning to differentiate from competitors Clever techniques to make your USP original and enticing The psychology behind purchase decisions
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Why Read? This article will cover: What a USP (Unique Selling Proposition) is, and what it isn’t How to develop your USP without necessarily having a groundbreaking product USP examples in marketing that used clever positioning to differentiate from competitors Clever techniques to make your USP original and enticing The psychology behind purchase decisions

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Senior Product Manager, PYREX

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