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April's Trade and Product Marketing Review

April 30, 2019
Trade show tips, consumer trends, branding, promotions, product launches and more. Here's all the best news from April to help trade, product and shopper marketing professionals.
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Trade show tips, consumer trends, branding, promotions, product launches and more. Here's all the best news from April to help trade, product and shopper marketing professionals.

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March's Trade and Product Marketing Review

April 1, 2019
From launching a product to increasing demand at trade level. From branding and packaging to boosting sales. Here's all the best news from March to help trade, product and shopper marketing professionals.
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From launching a product to increasing demand at trade level. From branding and packaging to boosting sales. Here's all the best news from March to help trade, product and shopper marketing professionals.

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February’s Trade Marketing News and Tech Round-Up

February 27, 2019
Love is in the air in February with Valentine's Day promotions galore.
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Love is in the air in February with Valentine's Day promotions galore.

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January’s Trade Marketing News and Tech Round-Up

January 30, 2019
It's the new year and with it brings hope, resolutions and revolution.
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It's the new year and with it brings hope, resolutions and revolution.

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December's Trade Marketing News And Technology Round-up

December 14, 2018
As Christmas approaches, it's time to sit back and reflect on what's been a very interesting year for trade marketing and retail. In 2018, there's been no bigger buzz word than 'experiential' as millennials choose experiences over possessions, quality over quantity, and technology over tradition. This has forced trade marketers to reconsider how they communicate to consumers at the point of sale, whether it's in bricks-and-mortar retailers or online. As AI becomes more and more advanced, voice-activated assistants, such as Alexa, are permeating homes across the globe and are shaping the way ...
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As Christmas approaches, it's time to sit back and reflect on what's been a very interesting year for trade marketing and retail. In 2018, there's been no bigger buzz word than 'experiential' as millennials choose experiences over possessions, quality over quantity, and technology over tradition. This has forced trade marketers to reconsider how they communicate to consumers at the point of sale, ...

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"Working with WO is working with a great team, who understand our needs and our demand for a quick turnaround. They are very creative, deliver when we have a crazy deadline, give advice when we don't know... Quite simply: a real partner."

DÉBORAH ZENOU
Senior Product Manager, PYREX

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