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December's Trade Marketing News And Technology Round-up

December 14, 2018
As Christmas approaches, it's time to sit back and reflect on what's been a very interesting year for trade marketing and retail. In 2018, there's been no bigger buzz word than 'experiential' as millennials choose experiences over possessions, quality over quantity, and technology over tradition. This has forced trade marketers to reconsider how they communicate to consumers at the point of sale, whether it's in bricks-and-mortar retailers or online. As AI becomes more and more advanced, voice-activated assistants, such as Alexa, are permeating homes across the globe and are shaping the way ...
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As Christmas approaches, it's time to sit back and reflect on what's been a very interesting year for trade marketing and retail. In 2018, there's been no bigger buzz word than 'experiential' as millennials choose experiences over possessions, quality over quantity, and technology over tradition. This has forced trade marketers to reconsider how they communicate to consumers at the point of sale, ...

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