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7 Tips To Transform Your B2B Product Catalogue Into A Sales Machine

August 10, 2018
Why Read? This article will explain the essential elements of a product catalogue / trade catalogue design to help you: Increase the number of retailers that stock your products. Increase the number of products stocked by each retailer. Turn your retailers' sales teams into brand advocates to maximise product sales.
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Why Read? This article will explain the essential elements of a product catalogue / trade catalogue design to help you: Increase the number of retailers that stock your products. Increase the number of products stocked by each retailer. Turn your retailers' sales teams into brand advocates to maximise product sales.

Read More

How To Create A Sales-Driven Trade Catalogue [Infographic]

August 1, 2018
This infographic was designed to aid you in your trade marketing efforts. It provides a step-by-step guide of all the essential elements you need to consider to increase your product sales in to retailers. Please click the image to enlarge.
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This infographic was designed to aid you in your trade marketing efforts. It provides a step-by-step guide of all the essential elements you need to consider to increase your product sales in to retailers. Please click the image to enlarge.

Read More

Creative Trade Marketing Strategies To Make your Product Stand Out

July 10, 2018
Why Read? This post highlights how you can utilise creative trade marketing strategies to create: Sales-driven, beautifully designed trade catalogues Engaging product presentations to wow retailers and secure sell-in Powerful, attention-grabbing POS displays consumers can't ignore Fun and interactive trade show stands to entice prospects and gather contact information Exciting engagement apps and platforms to turn retail sales teams into brand advocates
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Why Read? This post highlights how you can utilise creative trade marketing strategies to create: Sales-driven, beautifully designed trade catalogues Engaging product presentations to wow retailers and secure sell-in Powerful, attention-grabbing POS displays consumers can't ignore Fun and interactive trade show stands to entice prospects and gather contact information Exciting engagement apps and ...

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The Ultimate Guide To Trade Marketing 2018 [with real-world examples]

July 9, 2018
TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 
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TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 

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7 Trade Marketing Promotional Techniques To Boost Retail Sales

July 4, 2018
Why Read? This article will cover: The latest promotional techniques brands are using to increase product sales in retail. How to increase sales staff engagement so they promote your product over the competition. The latest technology in point of sale (POS) design to entice consumers.
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Why Read? This article will cover: The latest promotional techniques brands are using to increase product sales in retail. How to increase sales staff engagement so they promote your product over the competition. The latest technology in point of sale (POS) design to entice consumers.

Read More
"Working with WO is working with a great team, who understand our needs and our demand for a quick turnaround. They are very creative, deliver when we have a crazy deadline, give advice when we don't know... Quite simply: a real partner."

DÉBORAH ZENOU
Senior Product Manager, PYREX

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