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The Ultimate Guide To Trade Marketing 2019 [with real-world examples]

April 26, 2019
TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 
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TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 

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How To Make An Incredible Product Video [With Leading Brand Examples]

February 28, 2019
An engaging product video helps bring both your product and brand to life. There are a range of commercial uses for product videos that achieve different objectives and provide ROI on your marketing spend. Product videos are highly versatile and can be used to attract, educate, inform and entertain both a trade and consumer audience. Videos are more eye-catching than simple images and have a greater capacity for emotional storytelling. This enables your audience to develop an emotional connection with your brand. Because studies show emotion is the primary driver for purchase decisions, ...
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An engaging product video helps bring both your product and brand to life. There are a range of commercial uses for product videos that achieve different objectives and provide ROI on your marketing spend. Product videos are highly versatile and can be used to attract, educate, inform and entertain both a trade and consumer audience. Videos are more eye-catching than simple images and have a ...

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The Perfect Product Presentation To Sell In To Retailers

August 2, 2018
Why Read? This article will cover: How to structure your product presentation so it appeals to your prospective retailers What information to include in your product presentation Slick design tips to ensure your presentation looks engaging and professional
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Why Read? This article will cover: How to structure your product presentation so it appeals to your prospective retailers What information to include in your product presentation Slick design tips to ensure your presentation looks engaging and professional

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"Working with WO is working with a great team, who understand our needs and our demand for a quick turnaround. They are very creative, deliver when we have a crazy deadline, give advice when we don't know... Quite simply: a real partner."

DÉBORAH ZENOU
Senior Product Manager, PYREX

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