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How To Make An Incredible Product Video [With Leading Brand Examples]

February 28, 2019
An engaging product video helps bring both your product and brand to life. There are a range of commercial uses for product videos that achieve different objectives and provide ROI on your marketing spend. Product videos are highly versatile and can be used to attract, educate, inform and entertain both a trade and consumer audience. Videos are more eye-catching than simple images and have a greater capacity for emotional storytelling. This enables your audience to develop an emotional connection with your brand. Because studies show emotion is the primary driver for purchase decisions, ...
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An engaging product video helps bring both your product and brand to life. There are a range of commercial uses for product videos that achieve different objectives and provide ROI on your marketing spend. Product videos are highly versatile and can be used to attract, educate, inform and entertain both a trade and consumer audience. Videos are more eye-catching than simple images and have a ...

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How to approach retailers: Buyers from Tesco, Virgin and John Lewis give essential advice

November 14, 2018
Knowing exactly how to approach a retailer can significantly increase your chances of getting your product ranged. With buyers receiving a deluge of emails from brands pitching their products, your email can often be lost in the crowd. WrightObara recently attended Virgin StartUp’s ‘Doing Business With Big Business’ event and sat down with buyers from Tesco, Virgin Trains and John Lewis, to discuss how smaller brands can best approach them. The buyers were kind enough to share their insights on how to grab their attention using effective trade marketing strategies.
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Knowing exactly how to approach a retailer can significantly increase your chances of getting your product ranged. With buyers receiving a deluge of emails from brands pitching their products, your email can often be lost in the crowd. WrightObara recently attended Virgin StartUp’s ‘Doing Business With Big Business’ event and sat down with buyers from Tesco, Virgin Trains and John Lewis, to ...

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"Working with WO is working with a great team, who understand our needs and our demand for a quick turnaround. They are very creative, deliver when we have a crazy deadline, give advice when we don't know... Quite simply: a real partner."

DÉBORAH ZENOU
Senior Product Manager, PYREX

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