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How To Rock At POS Design In 2018

July 12, 2018
Why Read? This article will cover: The various forms of POS (point of sale) display How to design a POS display that is unique How to ensure your POS design remains consistent with your branding Considerations regarding the shopper journey and testing The future of point of sale displays
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Why Read? This article will cover: The various forms of POS (point of sale) display How to design a POS display that is unique How to ensure your POS design remains consistent with your branding Considerations regarding the shopper journey and testing The future of point of sale displays

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The Ultimate Guide To Trade Marketing 2018 [with real-world examples]

July 9, 2018
TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 
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TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 

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5 Game-Changing Product USP Examples

June 13, 2018
Why Read? This article will cover: What a USP (Unique Selling Proposition) is, and what it isn’t How to develop your USP without necessarily having a groundbreaking product USP examples in marketing that used clever positioning to differentiate from competitors Clever techniques to make your USP original and enticing The psychology behind purchase decisions
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Why Read? This article will cover: What a USP (Unique Selling Proposition) is, and what it isn’t How to develop your USP without necessarily having a groundbreaking product USP examples in marketing that used clever positioning to differentiate from competitors Clever techniques to make your USP original and enticing The psychology behind purchase decisions

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How To Develop An Irresistible Product Offering

June 13, 2018
What Is Your Product Offering? A product offering is everything you offer your customer that is connected to your product. This includes the product itself, but can also include elements such as its USP, benefits, price, and any associated services or support. A product offering takes a holistic approach to help you understand and communicate to retailers exactly what you’re going to provide the consumer.
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What Is Your Product Offering? A product offering is everything you offer your customer that is connected to your product. This includes the product itself, but can also include elements such as its USP, benefits, price, and any associated services or support. A product offering takes a holistic approach to help you understand and communicate to retailers exactly what you’re going to provide the ...

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Senior Product Manager, PYREX

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