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Everything You Need To Know About Online Trade Marketing Strategies

July 19, 2018
Why Read? This post explains how the digital world is influencing the trade marketing manager's role and how online trade marketing can be utilised to: better target consumers with a more tailored and personal experience. help protect your retailers against loss in market share to online giants such as Amazon. develop better relationships with retailers and improve ROI.   
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Why Read? This post explains how the digital world is influencing the trade marketing manager's role and how online trade marketing can be utilised to: better target consumers with a more tailored and personal experience. help protect your retailers against loss in market share to online giants such as Amazon. develop better relationships with retailers and improve ROI.   

Read More

The Ultimate Guide To Trade Marketing 2018 [with real-world examples]

July 9, 2018
TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 
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TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 

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