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How effective trade marketing can save DIY brands

May 21, 2019
The DIY sector struggled during the Easter break as shoppers opted for a day in the sun rather than a day at the DIY store, with footfall down 1.3% YoY over Friday and Saturday, according to a report by The Guardian.
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The DIY sector struggled during the Easter break as shoppers opted for a day in the sun rather than a day at the DIY store, with footfall down 1.3% YoY over Friday and Saturday, according to a report by The Guardian.

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"Working with WO is working with a great team, who understand our needs and our demand for a quick turnaround. They are very creative, deliver when we have a crazy deadline, give advice when we don't know... Quite simply: a real partner."

DÉBORAH ZENOU
Senior Product Manager, PYREX

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