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7 Trade Marketing Promotional Techniques To Boost Retail Sales

July 4, 2018
Why Read? This article will cover: The latest promotional techniques brands are using to increase product sales in retail. How to increase sales staff engagement so they promote your product over the competition. The latest technology in point of sale (POS) design to entice consumers.
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Why Read? This article will cover: The latest promotional techniques brands are using to increase product sales in retail. How to increase sales staff engagement so they promote your product over the competition. The latest technology in point of sale (POS) design to entice consumers.

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5 Game-Changing Product USP Examples

June 13, 2018
Why Read? This article will cover: What a USP (Unique Selling Proposition) is, and what it isn’t How to develop your USP without necessarily having a groundbreaking product USP examples in marketing that used clever positioning to differentiate from competitors Clever techniques to make your USP original and enticing The psychology behind purchase decisions
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Why Read? This article will cover: What a USP (Unique Selling Proposition) is, and what it isn’t How to develop your USP without necessarily having a groundbreaking product USP examples in marketing that used clever positioning to differentiate from competitors Clever techniques to make your USP original and enticing The psychology behind purchase decisions

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5 Product Branding Techniques That Will Get You Noticed

June 13, 2018
Why Read? This article will cover: What product branding is How to create a brand identity and differentiate your brand from your competitors How to formulate successful messaging that triggers emotion Product branding tips and design considerations How to strengthen your brand on social media
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Why Read? This article will cover: What product branding is How to create a brand identity and differentiate your brand from your competitors How to formulate successful messaging that triggers emotion Product branding tips and design considerations How to strengthen your brand on social media

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How To Communicate Your Product Offering (And Increase Sell-in)

June 13, 2018
Why Read?  This post will explain how to: Communicate your product offering to retailers to make it a more attractive proposition. Use emotion within your product pitch to increase your chances of sell-in.  Use communication techniques to make your product pitch more memorable
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Why Read?  This post will explain how to: Communicate your product offering to retailers to make it a more attractive proposition. Use emotion within your product pitch to increase your chances of sell-in.  Use communication techniques to make your product pitch more memorable

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How To Develop An Irresistible Product Offering

June 13, 2018
What Is Your Product Offering? A product offering is everything you offer your customer that is connected to your product. This includes the product itself, but can also include elements such as its USP, benefits, price, and any associated services or support. A product offering takes a holistic approach to help you understand and communicate to retailers exactly what you’re going to provide the consumer.
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What Is Your Product Offering? A product offering is everything you offer your customer that is connected to your product. This includes the product itself, but can also include elements such as its USP, benefits, price, and any associated services or support. A product offering takes a holistic approach to help you understand and communicate to retailers exactly what you’re going to provide the ...

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"Working with WO is working with a great team, who understand our needs and our demand for a quick turnaround. They are very creative, deliver when we have a crazy deadline, give advice when we don't know... Quite simply: a real partner."

DÉBORAH ZENOU
Senior Product Manager, PYREX
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