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5 Crucial Elements Of Trade Show Exhibition Stand Design

July 26, 2018
Why Read? This article will cover: How to develop successful messaging for your exhibition stand. What makes a good trade show stand? How to stand out from the crowd and attract prospects. The latest trade show stand examples, and technology trends for gathering prospects' information. Points to consider when designing your stand so it's geared towards progressing prospects further towards a sale. Bonus tips for trade show survival and increasing prospect engagement.
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Why Read? This article will cover: How to develop successful messaging for your exhibition stand. What makes a good trade show stand? How to stand out from the crowd and attract prospects. The latest trade show stand examples, and technology trends for gathering prospects' information. Points to consider when designing your stand so it's geared towards progressing prospects further towards a ...

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Everything You Need To Know About Online Trade Marketing Strategies

July 19, 2018
Why Read? This post explains how the digital world is influencing the trade marketing manager's role and how online trade marketing can be utilised to: better target consumers with a more tailored and personal experience. help protect your retailers against loss in market share to online giants such as Amazon. develop better relationships with retailers and improve ROI.   
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Why Read? This post explains how the digital world is influencing the trade marketing manager's role and how online trade marketing can be utilised to: better target consumers with a more tailored and personal experience. help protect your retailers against loss in market share to online giants such as Amazon. develop better relationships with retailers and improve ROI.   

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How To Rock At POS Design In 2019

July 12, 2018
Why Read? This article will cover: The various forms of POS (point of sale) display How to design a POS display that is unique How to ensure your POS design remains consistent with your branding Considerations regarding the shopper journey and testing The future of point of sale displays
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Why Read? This article will cover: The various forms of POS (point of sale) display How to design a POS display that is unique How to ensure your POS design remains consistent with your branding Considerations regarding the shopper journey and testing The future of point of sale displays

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Creative Trade Marketing Strategies To Make your Product Stand Out

July 10, 2018
Why Read? This post highlights how you can utilise creative trade marketing strategies to create: Sales-driven, beautifully designed trade catalogues Engaging product presentations to wow retailers and secure sell-in Powerful, attention-grabbing POS displays consumers can't ignore Fun and interactive trade show stands to entice prospects and gather contact information Exciting engagement apps and platforms to turn retail sales teams into brand advocates
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Why Read? This post highlights how you can utilise creative trade marketing strategies to create: Sales-driven, beautifully designed trade catalogues Engaging product presentations to wow retailers and secure sell-in Powerful, attention-grabbing POS displays consumers can't ignore Fun and interactive trade show stands to entice prospects and gather contact information Exciting engagement apps and ...

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The Ultimate Guide To Trade Marketing 2019 [with real-world examples]

July 9, 2018
TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 
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TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 

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7 Trade Marketing Promotional Techniques To Boost Retail Sales

July 4, 2018
Why Read? This article will cover: The latest promotional techniques brands are using to increase product sales in retail. How to increase sales staff engagement so they promote your product over the competition. The latest technology in point of sale (POS) design to entice consumers.
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Why Read? This article will cover: The latest promotional techniques brands are using to increase product sales in retail. How to increase sales staff engagement so they promote your product over the competition. The latest technology in point of sale (POS) design to entice consumers.

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5 Game-Changing Product USP Examples

June 13, 2018
Why Read? This article will cover: What a USP (Unique Selling Proposition) is, and what it isn’t How to develop your USP without necessarily having a groundbreaking product USP examples in marketing that used clever positioning to differentiate from competitors Clever techniques to make your USP original and enticing The psychology behind purchase decisions
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Why Read? This article will cover: What a USP (Unique Selling Proposition) is, and what it isn’t How to develop your USP without necessarily having a groundbreaking product USP examples in marketing that used clever positioning to differentiate from competitors Clever techniques to make your USP original and enticing The psychology behind purchase decisions

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5 Product Branding Techniques That Will Get You Noticed

June 13, 2018
Why Read? This article will cover: What product branding is How to create a brand identity and differentiate your brand from your competitors How to formulate successful messaging that triggers emotion Product branding tips and design considerations How to strengthen your brand on social media
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Why Read? This article will cover: What product branding is How to create a brand identity and differentiate your brand from your competitors How to formulate successful messaging that triggers emotion Product branding tips and design considerations How to strengthen your brand on social media

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How To Communicate Your Product Offering (And Increase Sell-in)

June 13, 2018
Why Read?  This post will explain how to: Communicate your product offering to retailers to make it a more attractive proposition. Use emotion within your product pitch to increase your chances of sell-in.  Use communication techniques to make your product pitch more memorable
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Why Read?  This post will explain how to: Communicate your product offering to retailers to make it a more attractive proposition. Use emotion within your product pitch to increase your chances of sell-in.  Use communication techniques to make your product pitch more memorable

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How To Develop An Irresistible Product Offering

June 13, 2018
What Is Your Product Offering? A product offering is everything you offer your customer that is connected to your product. This includes the product itself, but can also include elements such as its USP, benefits, price, and any associated services or support. A product offering takes a holistic approach to help you understand and communicate to retailers exactly what you’re going to provide the consumer.
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What Is Your Product Offering? A product offering is everything you offer your customer that is connected to your product. This includes the product itself, but can also include elements such as its USP, benefits, price, and any associated services or support. A product offering takes a holistic approach to help you understand and communicate to retailers exactly what you’re going to provide the ...

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"Working with WO is working with a great team, who understand our needs and our demand for a quick turnaround. They are very creative, deliver when we have a crazy deadline, give advice when we don't know... Quite simply: a real partner."

DÉBORAH ZENOU
Senior Product Manager, PYREX
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