It's the new year and with it brings hope, resolutions and revolution.
In this trade marketing news and technology round-up:
2019 will be a year of innovation within the retail sector, as bricks-and-mortar stores try to survive the 'Retail Apocalypse' that's seeing stores close at a rapid rate.
This calls upon brands and trade marketers to start considering digital trade marketing strategies as many manufacturers begin spreading their focus across bricks-and-mortar and online stores.
As the high street continues to struggle, trade marketing professionals must up their game when it comes to choosing the right store locations and promotions, improving in-store experience and having detailed customer insights. We take a look at some of the product placement strategies and promotions which are leading the way.
In January, trade marketers also seeked to capitalise on the willful intentions of consumers as they entered into the new year. This opened the doors for new sugar-free product lines and seasonal promotions aimed at driving away the January blues and encouraging a healthier lifestyle.
While many are lamenting over the glory days of the high street, online retail is also not without its challenges. As the popularity of voice search increases in 2019, brands aim to solve one of online's biggest puzzles: Getting their products into the hands of consumers before they buy. Could the likes of Amazon be crafting a solution?
And finally, where would 2019 be without its latest technological developments? Skincare brands are using science to launch highly personalised products, drones are now delivering outside of China and retail is using gamification and VR to train employees. These are all signs of things to come as 2019 is shaping up to be a very exciting year.
Read on as we explore January's trade marketing news and technology highlights.
January is a time for resolutions. Consumers are planning to cut back their spending this year, cutting down on sugary treats as their top priority to save cash, according to the latest research from Paymentsense.
With consumers becoming increasingly focused on well-being, Trebor has launched sugar-free Cool Drops and Burton’s has rolled out its sugar-free Maryland Cookies to capitalise on healthy new year's resolutions.
Digital trade marketing
Surviving challenges in retail
Trade Marketing Technology
Placement and segmentation