Trade Marketing Insights

December's Trade Marketing News And Technology Round-up

Posted by Callum Hornigold on 14-Dec-2018 13:25:31
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As Christmas approaches, it's time to sit back and reflect on what's been a very interesting year for trade marketing and retail.

In 2018, there's been no bigger buzz word than 'experiential' as millennials choose experiences over possessions, quality over quantity, and technology over tradition.

This has forced trade marketers to reconsider how they communicate to consumers at the point of sale, whether it's in bricks-and-mortar retailers or online.

As AI becomes more and more advanced, voice-activated assistants, such as Alexa, are permeating homes across the globe and are shaping the way consumers shop. This will certainly transform how pricing and promotions are delivered and how products' features and benefits will be communicated.

This month, we feature the key stories and tech that are currently shaping the trade marketing profession. As we move into 2019, here is a taste of what's to come.

trade marketing news

THE TOP PRODUCTS And Trends OF 2018

2018 has been a great year for product innovation. From clean living and cutting back on vices, to meat-free food and a thirst for the finer things, here are the biggest macro trends of 2018 for anyone whose thinking of launching new products next year.

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trade marketing news alexa

How Voice Technology Is Moving Away From Linear Narratives To Audience-led Interaction

The increase in voice-activated searches is reshaping the way consumers shop. Marty Neumeier's quote, "Your brand is not what you say it is, it's what they say it is", has never been more apt. Voice tech paves the way for audience-led interaction, allowing consumers to shape the conversation around brands.

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trade marketing news retail survival

How Bricks-and-mortar Retailers Can Survive In 2019

With bricks-and-mortar stores closing at a rapid rate, retailers must link the online and offline world to create a seamless experience that's also highly tailored to the individual. 

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assemble your pos display in 2 seconds

 Check out these incredible pop-up POS displays sure to save masses of time.

 

bombay sapphire influences purchases with bottleneck ar

Here's one way to influence purchases. Users are able to scan the label to reveal an immersive animation, representing the essence and character of Bombay Sapphire in augmented reality. Customers can then watch exclusive video content, showcasing different Bombay Sapphire recipes.

 

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Topics: trade marketing technology, trade marketing, trade marketing news

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