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Callum Hornigold

Callum Hornigold
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Recent Posts

12 ways to use your professional product video [and get more sales]

June 26, 2019
Producing a professional product video can take a lot of time and cost a lot of money. It’s essential you use it effectively to get the best return on your investment.
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Producing a professional product video can take a lot of time and cost a lot of money. It’s essential you use it effectively to get the best return on your investment.

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June's Trade and Product Marketing Review

June 26, 2019
Trade marketing news, artificial intelligence, consumer trends, branding and more. Here are the highlights from June to help you get your product ranged and increase sales in store or online. 
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Trade marketing news, artificial intelligence, consumer trends, branding and more. Here are the highlights from June to help you get your product ranged and increase sales in store or online. 

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May's Trade and Product Marketing Review

May 31, 2019
Trade show tips, consumer trends, branding, promotions, product launches and more. Here's all the best news from May to help trade, product and shopper marketing professionals.
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Trade show tips, consumer trends, branding, promotions, product launches and more. Here's all the best news from May to help trade, product and shopper marketing professionals.

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How effective trade marketing can save DIY brands

May 21, 2019
The DIY sector struggled during the Easter break as shoppers opted for a day in the sun rather than a day at the DIY store, with footfall down 1.3% YoY over Friday and Saturday, according to a report by The Guardian.
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The DIY sector struggled during the Easter break as shoppers opted for a day in the sun rather than a day at the DIY store, with footfall down 1.3% YoY over Friday and Saturday, according to a report by The Guardian.

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April's Trade and Product Marketing Review

April 30, 2019
Trade show tips, consumer trends, branding, promotions, product launches and more. Here's all the best news from April to help trade, product and shopper marketing professionals.
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Trade show tips, consumer trends, branding, promotions, product launches and more. Here's all the best news from April to help trade, product and shopper marketing professionals.

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The Ultimate Guide To Trade Marketing 2019 [with real-world examples]

April 26, 2019
TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 
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TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 

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March's Trade and Product Marketing Review

April 1, 2019
From launching a product to increasing demand at trade level. From branding and packaging to boosting sales. Here's all the best news from March to help trade, product and shopper marketing professionals.
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From launching a product to increasing demand at trade level. From branding and packaging to boosting sales. Here's all the best news from March to help trade, product and shopper marketing professionals.

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How To Make An Incredible Product Video [With Leading Brand Examples]

February 28, 2019
An engaging product video helps bring both your product and brand to life. There are a range of commercial uses for product videos that achieve different objectives and provide ROI on your marketing spend. Product videos are highly versatile and can be used to attract, educate, inform and entertain both a trade and consumer audience. Videos are more eye-catching than simple images and have a greater capacity for emotional storytelling. This enables your audience to develop an emotional connection with your brand. Because studies show emotion is the primary driver for purchase decisions, ...
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An engaging product video helps bring both your product and brand to life. There are a range of commercial uses for product videos that achieve different objectives and provide ROI on your marketing spend. Product videos are highly versatile and can be used to attract, educate, inform and entertain both a trade and consumer audience. Videos are more eye-catching than simple images and have a ...

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February’s Trade Marketing News and Tech Round-Up

February 27, 2019
Love is in the air in February with Valentine's Day promotions galore.
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Love is in the air in February with Valentine's Day promotions galore.

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The Terrifying Rise Of Amazon Business [And Its Impact On Distributors]

February 20, 2019
  As the famous adage goes, ‘If you can’t beat ‘em, join ‘em’.   That’s exactly what Amazon is advocating as it sets for further global domination with the rise of its B2B procurement service, Amazon Business.    Retail category buyers can now buy direct from Amazon instead of using a wholesale distributor, forcing distributors to either partner with Amazon or compete.  
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  As the famous adage goes, ‘If you can’t beat ‘em, join ‘em’.   That’s exactly what Amazon is advocating as it sets for further global domination with the rise of its B2B procurement service, Amazon Business.    Retail category buyers can now buy direct from Amazon instead of using a wholesale distributor, forcing distributors to either partner with Amazon or compete.  

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WrightObara strengthens Pyrex partnership with its latest product sell-in video

February 18, 2019
  WrightObara has produced another engaging product video for Pyrex, designed to sell its food storage range into major retailers across Europe.
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  WrightObara has produced another engaging product video for Pyrex, designed to sell its food storage range into major retailers across Europe.

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January’s Trade Marketing News and Tech Round-Up

January 30, 2019
It's the new year and with it brings hope, resolutions and revolution.
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It's the new year and with it brings hope, resolutions and revolution.

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"Working with WO is working with a great team, who understand our needs and our demand for a quick turnaround. They are very creative, deliver when we have a crazy deadline, give advice when we don't know... Quite simply: a real partner."

DÉBORAH ZENOU
Senior Product Manager, PYREX

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