ultimate-guide-header

TRADE MARKETING INSIGHTS

SEE OUR UPDATES & POSTS

recent posts

 

7 Tips To Transform Your B2B Product Catalogue Into A Sales Machine

August 10, 2018
Why Read? This article will explain the essential elements of a product catalogue / trade catalogue design to help you: Increase the number of retailers that stock your products. Increase the number of products stocked by each retailer. Turn your retailers' sales teams into brand advocates to maximise product sales.
Read More
Why Read? This article will explain the essential elements of a product catalogue / trade catalogue design to help you: Increase the number of retailers that stock your products. Increase the number of products stocked by each retailer. Turn your retailers' sales teams into brand advocates to maximise product sales.

Read More

The Perfect Product Presentation To Sell In To Retailers

August 2, 2018
Why Read? This article will cover: How to structure your product presentation so it appeals to your prospective retailers What information to include in your product presentation Slick design tips to ensure your presentation looks engaging and professional
Read More
Why Read? This article will cover: How to structure your product presentation so it appeals to your prospective retailers What information to include in your product presentation Slick design tips to ensure your presentation looks engaging and professional

Read More

How To Create A Sales-Driven Trade Catalogue [Infographic]

August 1, 2018
This infographic was designed to aid you in your trade marketing efforts. It provides a step-by-step guide of all the essential elements you need to consider to increase your product sales in to retailers. Please click the image to enlarge.
Read More
This infographic was designed to aid you in your trade marketing efforts. It provides a step-by-step guide of all the essential elements you need to consider to increase your product sales in to retailers. Please click the image to enlarge.

Read More

5 Crucial Elements Of Trade Show Exhibition Stand Design

July 26, 2018
Why Read? This article will cover: How to develop successful messaging for your exhibition stand. What makes a good trade show stand? How to stand out from the crowd and attract prospects. The latest trade show stand examples, and technology trends for gathering prospects' information. Points to consider when designing your stand so it's geared towards progressing prospects further towards a sale. Bonus tips for trade show survival and increasing prospect engagement.
Read More
Why Read? This article will cover: How to develop successful messaging for your exhibition stand. What makes a good trade show stand? How to stand out from the crowd and attract prospects. The latest trade show stand examples, and technology trends for gathering prospects' information. Points to consider when designing your stand so it's geared towards progressing prospects further towards a ...

Read More

Everything You Need To Know About Online Trade Marketing Strategies

July 19, 2018
Why Read? This post explains how the digital world is influencing the trade marketing manager's role and how online trade marketing can be utilised to: better target consumers with a more tailored and personal experience. help protect your retailers against loss in market share to online giants such as Amazon. develop better relationships with retailers and improve ROI.   
Read More
Why Read? This post explains how the digital world is influencing the trade marketing manager's role and how online trade marketing can be utilised to: better target consumers with a more tailored and personal experience. help protect your retailers against loss in market share to online giants such as Amazon. develop better relationships with retailers and improve ROI.   

Read More

How To Rock At POS Design In 2018

July 12, 2018
Why Read? This article will cover: The various forms of POS (point of sale) display How to design a POS display that is unique How to ensure your POS design remains consistent with your branding Considerations regarding the shopper journey and testing The future of point of sale displays
Read More
Why Read? This article will cover: The various forms of POS (point of sale) display How to design a POS display that is unique How to ensure your POS design remains consistent with your branding Considerations regarding the shopper journey and testing The future of point of sale displays

Read More

Creative Trade Marketing Strategies To Make your Product Stand Out

July 10, 2018
Why Read? This post highlights how you can utilise creative trade marketing strategies to create: Sales-driven, beautifully designed trade catalogues Engaging product presentations to wow retailers and secure sell-in Powerful, attention-grabbing POS displays consumers can't ignore Fun and interactive trade show stands to entice prospects and gather contact information Exciting engagement apps and platforms to turn retail sales teams into brand advocates
Read More
Why Read? This post highlights how you can utilise creative trade marketing strategies to create: Sales-driven, beautifully designed trade catalogues Engaging product presentations to wow retailers and secure sell-in Powerful, attention-grabbing POS displays consumers can't ignore Fun and interactive trade show stands to entice prospects and gather contact information Exciting engagement apps and ...

Read More

The Ultimate Guide To Trade Marketing 2018

July 9, 2018
What Is Trade Marketing? Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible.
Read More
What Is Trade Marketing? Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible.

Read More

7 Trade Marketing Promotional Techniques To Boost Retail Sales

July 4, 2018
Why Read? This article will cover: The latest promotional techniques brands are using to increase product sales in retail. How to increase sales staff engagement so they promote your product over the competition. The latest technology in point of sale (POS) design to entice consumers.
Read More
Why Read? This article will cover: The latest promotional techniques brands are using to increase product sales in retail. How to increase sales staff engagement so they promote your product over the competition. The latest technology in point of sale (POS) design to entice consumers.

Read More

5 Game-Changing Product USP Examples

June 13, 2018
Why Read? This article will cover: What a USP (Unique Selling Proposition) is, and what it isn’t How to develop your USP without necessarily having a groundbreaking product USP examples in marketing that used clever positioning to differentiate from competitors Clever techniques to make your USP original and enticing The psychology behind purchase decisions
Read More
Why Read? This article will cover: What a USP (Unique Selling Proposition) is, and what it isn’t How to develop your USP without necessarily having a groundbreaking product USP examples in marketing that used clever positioning to differentiate from competitors Clever techniques to make your USP original and enticing The psychology behind purchase decisions

Read More

5 Product Branding Techniques That Will Get You Noticed

June 13, 2018
Why Read? This article will cover: What product branding is How to create a brand identity and differentiate your brand from your competitors How to formulate successful messaging that triggers emotion Product branding tips and design considerations How to strengthen your brand on social media
Read More
Why Read? This article will cover: What product branding is How to create a brand identity and differentiate your brand from your competitors How to formulate successful messaging that triggers emotion Product branding tips and design considerations How to strengthen your brand on social media

Read More

How To Communicate Your Product Offering (And Increase Sell-in)

June 13, 2018
Why Read?  This post will explain how to: Communicate your product offering to retailers to make it a more attractive proposition. Use emotion within your product pitch to increase your chances of sell-in.  Use communication techniques to make your product pitch more memorable
Read More
Why Read?  This post will explain how to: Communicate your product offering to retailers to make it a more attractive proposition. Use emotion within your product pitch to increase your chances of sell-in.  Use communication techniques to make your product pitch more memorable

Read More

How To Develop An Irresistible Product Offering

June 13, 2018
What Is Your Product Offering? A product offering is everything you offer your customer that is connected to your product. This includes the product itself, but can also include elements such as its USP, benefits, price, and any associated services or support. A product offering takes a holistic approach to help you understand and communicate to retailers exactly what you’re going to provide the consumer.
Read More
What Is Your Product Offering? A product offering is everything you offer your customer that is connected to your product. This includes the product itself, but can also include elements such as its USP, benefits, price, and any associated services or support. A product offering takes a holistic approach to help you understand and communicate to retailers exactly what you’re going to provide the ...

Read More
"Working with WO is working with a great team, who understand our needs and our demand for a quick turnaround. They are very creative, deliver when we have a crazy deadline, give advice when we don't know... Quite simply: a real partner."

DÉBORAH ZENOU
Senior Product Manager, PYREX

SEE ALL TESTIMONIALS
trade-marketing guide
appointment-cta-bg.jpg

Don’t wait, make your appointment today!

Book a free consultation with one of our trade marketing experts now.

We offer best-practice advice on getting your products ranged and increasing your products' sales in store.

No sales pressure. No obligations. No fuss.

Book A Free Consultation
OR CALL OUR OFFICE 020 70 60 2711