Trade Marketing Insights

7 Tips To Transform Your B2B Product Catalogue Into A Sales Machine

Posted by Callum Hornigold on 10-Aug-2018 09:21:00

Why Read? 

This article will explain the essential elements of a product catalogue / trade catalogue design to help you:

  • Increase the number of retailers that stock your products.
  • Increase the number of products stocked by each retailer.
  • Turn your retailers' sales teams into brand advocates to maximise product sales.

 

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Topics: trade marketing, trade catalogue, product catalogue

The Perfect Product Presentation To Sell In To Retailers

Posted by Phil Wright on 02-Aug-2018 09:23:00

Why Read?

This article will cover:
  • How to structure your product presentation so it appeals to your prospective retailers
  • What information to include in your product presentation
  • Slick design tips to ensure your presentation looks engaging and professional
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Topics: product presentation, sell in presentation

5 Crucial Elements Of Trade Show Exhibition Stand Design

Posted by Callum Hornigold on 26-Jul-2018 09:25:00

Why Read?

This article will cover:

  • How to develop successful messaging for your exhibition stand.
  • What makes a good trade show stand? How to stand out from the crowd and attract prospects.
  • The latest trade show stand examples, and technology trends for gathering prospects' information.
  • Points to consider when designing your stand so it's geared towards progressing prospects further towards a sale.
  • Bonus tips for trade show survival and increasing prospect engagement.
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Topics: exhibition stand, trade stand

Everything You Need To Know About Online Trade Marketing Strategies

Posted by Callum Hornigold on 19-Jul-2018 09:29:00

Why Read?

This post explains how the digital world is influencing the trade marketing manager's role and how online trade marketing can be utilised to:

  • better target consumers with a more tailored and personal experience.
  • help protect your retailers against loss in market share to online giants such as Amazon.
  • develop better relationships with retailers and improve ROI.
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Topics: online trade marketing, digital trade marketing

How To Rock At POS Design In 2018

Posted by Callum Hornigold on 12-Jul-2018 09:29:00

Why Read?

This article will cover:

  • The various forms of POS (point of sale) display
  • How to design a POS display that is unique
  • How to ensure your POS design remains consistent with your branding
  • Considerations regarding the shopper journey and testing
  • The future of point of sale displays
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Topics: product marketing, trade marketing, pos, point of sale

Creative Trade Marketing Strategies To Make your Product Stand Out

Posted by Phil Wright on 10-Jul-2018 09:26:00

Why Read? 

This post highlights how you can utilise creative trade marketing strategies to create:

  • Sales-driven, beautifully designed trade catalogues 
  • Engaging product presentations to wow retailers and secure sell-in
  • Powerful, attention-grabbing POS displays consumers can't ignore
  • Fun and interactive trade show stands to entice prospects and gather contact information
  • Exciting engagement apps and platforms to turn retail sales teams into brand advocates
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Topics: trade marketing, pos, trade catalogue, product catalogue, trade stand

The Ultimate Guide To Trade Marketing 2018

Posted by Callum Hornigold on 09-Jul-2018 16:58:55

What Is Trade Marketing?

Trade marketing is the process of marketing a manufacturer’s products or services to wholesalers, distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible.

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Topics: product marketing, usp, trade marketing, pos, point of sale, trade catalogue, product catalogue, merchandising, product offering, product presentation, product proposition, exhibition stand, trade stand, trade booth display, branding, product branding, sell in presentation, online trade marketing, digital trade marketing

7 Surprising Promotional Techniques To Boost Retail Sales

Posted by Callum Hornigold on 04-Jul-2018 10:48:00

Why Read?

This article will cover:

  • The latest promotional techniques brands are using to increase product sales in retail.
  • How to increase sales staff engagement so they promote your product over the competition.
  • The latest technology in point of sale (POS) design to entice consumers.
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Topics: pos, point of sale, trade catalogue, retail marketing, merchandising

5 Game-Changing Product USP Examples

Posted by Callum Hornigold on 13-Jun-2018 14:18:27

Why Read?

This article will cover:

  • What a USP (Unique Selling Proposition) is, and what it isn’t
  • How to develop your USP without necessarily having a groundbreaking product
  • USP examples in marketing that used clever positioning to differentiate from competitors
  • Clever techniques to make your USP original and enticing
  • The psychology behind purchase decisions
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Topics: product marketing, usp, trade marketing

5 Product Branding Techniques That Will Get You Noticed

Posted by Callum Hornigold on 13-Jun-2018 14:11:16

Why Read?

This article will cover:

  • What product branding is
  • How to create a brand identity and differentiate your brand from your competitors
  • How to formulate successful messaging that triggers emotion
  • Product branding tips and design considerations
  • How to strengthen your brand on social media
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Topics: branding, product branding

How To Communicate Your Product Offering (And Increase Sell-in)

Posted by Callum Hornigold on 13-Jun-2018 14:02:07

Why Read? 

This post will explain how to:
  • Communicate your product offering to retailers to make it a more attractive proposition.
  • Use emotion within your product pitch to increase your chances of sell-in. 
  • Use communication techniques to make your product pitch more memorable
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Topics: retail marketing, product offering, product presentation, product proposition

How To Develop An Irresistible Product Offering

Posted by Callum Hornigold on 13-Jun-2018 12:56:28

What Is Your Product Offering? 

 
A product offering is everything you offer your customer that is connected to your product. This includes the product itself, but can also include elements such as its USP, benefits, price, and any associated services or support. A product offering takes a holistic approach to help you understand and communicate to retailers exactly what you’re going to provide the consumer.
 
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Topics: product marketing, trade marketing, product offering

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