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December's Trade Marketing News And Technology Round-up

December 14, 2018
As Christmas approaches, it's time to sit back and reflect on what's been a very interesting year for trade marketing and retail. In 2018, there's been no bigger buzz word than 'experiential' as millennials choose experiences over possessions, quality over quantity, and technology over tradition. This has forced trade marketers to reconsider how they communicate to consumers at the point of sale, whether it's in bricks-and-mortar retailers or online. As AI becomes more and more advanced, voice-activated assistants, such as Alexa, are permeating homes across the globe and are shaping the way ...
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As Christmas approaches, it's time to sit back and reflect on what's been a very interesting year for trade marketing and retail. In 2018, there's been no bigger buzz word than 'experiential' as millennials choose experiences over possessions, quality over quantity, and technology over tradition. This has forced trade marketers to reconsider how they communicate to consumers at the point of sale, ...

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Trade Runner 2049: The Future Of Trade Marketing

December 13, 2018
Why Read? This article will cover:
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Why Read? This article will cover:

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November's Trade Marketing News And Technology Round-up

November 21, 2018
It's been an interesting month so far in the world of retail and trade marketing news. Multiple high-street store closures have dominated the headlines as bricks-and-mortar stores try to adjust to online shopping's increasing popularity. This month we feature the key stories and tech that are currently shaping the trade marketing profession.
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It's been an interesting month so far in the world of retail and trade marketing news. Multiple high-street store closures have dominated the headlines as bricks-and-mortar stores try to adjust to online shopping's increasing popularity. This month we feature the key stories and tech that are currently shaping the trade marketing profession.

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Google’s Strategic Partner Lead: “Digital trade marketing will provide retailers huge opportunities for growth.”

November 16, 2018
Speaking at the eCommerce Show North 2018 in Manchester on Tuesday, Google’s Strategic Partner Lead, Zakie Beg, had a strong message for retailers: “The future of trade advertising is digital as it provides the consumer a more personalised experience and offers suppliers greater accuracy on the impact their trade campaigns have on sales.”
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Speaking at the eCommerce Show North 2018 in Manchester on Tuesday, Google’s Strategic Partner Lead, Zakie Beg, had a strong message for retailers: “The future of trade advertising is digital as it provides the consumer a more personalised experience and offers suppliers greater accuracy on the impact their trade campaigns have on sales.”

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How to approach retailers: Buyers from Tesco, Virgin and John Lewis give essential advice

November 14, 2018
Knowing exactly how to approach a retailer can significantly increase your chances of getting your product ranged. With buyers receiving a deluge of emails from brands pitching their products, your email can often be lost in the crowd. WrightObara recently attended Virgin StartUp’s ‘Doing Business With Big Business’ event and sat down with buyers from Tesco, Virgin Trains and John Lewis, to discuss how smaller brands can best approach them. The buyers were kind enough to share their insights on how to grab their attention using effective trade marketing strategies.
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Knowing exactly how to approach a retailer can significantly increase your chances of getting your product ranged. With buyers receiving a deluge of emails from brands pitching their products, your email can often be lost in the crowd. WrightObara recently attended Virgin StartUp’s ‘Doing Business With Big Business’ event and sat down with buyers from Tesco, Virgin Trains and John Lewis, to ...

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Develop Your Trade Marketing Strategy [5 Easy Steps]

October 30, 2018
Why Read? This article explains how to: develop your trade marketing strategy, step by step sell in to retailers and increase your product's sales in store build all your trade marketing assets with consistent branding and messaging
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Why Read? This article explains how to: develop your trade marketing strategy, step by step sell in to retailers and increase your product's sales in store build all your trade marketing assets with consistent branding and messaging

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9 Printed Vinyl Decal Ideas To Boost Your Retail Trade Marketing Activities

October 25, 2018
Why Read? This article highlights how branded vinyl decals can boost your trade marketing activities by: Grabbing consumer attention and driving impulse purchases using creativity Leading a trail to your product from high footfall areas Encouraging consumers to engage with your brand in bricks-and-mortar retail stores as well as online  
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Why Read? This article highlights how branded vinyl decals can boost your trade marketing activities by: Grabbing consumer attention and driving impulse purchases using creativity Leading a trail to your product from high footfall areas Encouraging consumers to engage with your brand in bricks-and-mortar retail stores as well as online  

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7 Tips To Transform Your B2B Product Catalogue Into A Sales Machine

August 10, 2018
Why Read? This article will explain the essential elements of a product catalogue / trade catalogue design to help you: Increase the number of retailers that stock your products. Increase the number of products stocked by each retailer. Turn your retailers' sales teams into brand advocates to maximise product sales.
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Why Read? This article will explain the essential elements of a product catalogue / trade catalogue design to help you: Increase the number of retailers that stock your products. Increase the number of products stocked by each retailer. Turn your retailers' sales teams into brand advocates to maximise product sales.

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The Perfect Product Presentation To Sell In To Retailers

August 2, 2018
Why Read? This article will cover: How to structure your product presentation so it appeals to your prospective retailers What information to include in your product presentation Slick design tips to ensure your presentation looks engaging and professional
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Why Read? This article will cover: How to structure your product presentation so it appeals to your prospective retailers What information to include in your product presentation Slick design tips to ensure your presentation looks engaging and professional

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How To Create A Sales-Driven Trade Catalogue [Infographic]

August 1, 2018
This infographic was designed to aid you in your trade marketing efforts. It provides a step-by-step guide of all the essential elements you need to consider to increase your product sales in to retailers. Please click the image to enlarge.
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This infographic was designed to aid you in your trade marketing efforts. It provides a step-by-step guide of all the essential elements you need to consider to increase your product sales in to retailers. Please click the image to enlarge.

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5 Crucial Elements Of Trade Show Exhibition Stand Design

July 26, 2018
Why Read? This article will cover: How to develop successful messaging for your exhibition stand. What makes a good trade show stand? How to stand out from the crowd and attract prospects. The latest trade show stand examples, and technology trends for gathering prospects' information. Points to consider when designing your stand so it's geared towards progressing prospects further towards a sale. Bonus tips for trade show survival and increasing prospect engagement.
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Why Read? This article will cover: How to develop successful messaging for your exhibition stand. What makes a good trade show stand? How to stand out from the crowd and attract prospects. The latest trade show stand examples, and technology trends for gathering prospects' information. Points to consider when designing your stand so it's geared towards progressing prospects further towards a ...

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Everything You Need To Know About Online Trade Marketing Strategies

July 19, 2018
Why Read? This post explains how the digital world is influencing the trade marketing manager's role and how online trade marketing can be utilised to: better target consumers with a more tailored and personal experience. help protect your retailers against loss in market share to online giants such as Amazon. develop better relationships with retailers and improve ROI.   
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Why Read? This post explains how the digital world is influencing the trade marketing manager's role and how online trade marketing can be utilised to: better target consumers with a more tailored and personal experience. help protect your retailers against loss in market share to online giants such as Amazon. develop better relationships with retailers and improve ROI.   

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How To Rock At POS Design In 2019

July 12, 2018
Why Read? This article will cover: The various forms of POS (point of sale) display How to design a POS display that is unique How to ensure your POS design remains consistent with your branding Considerations regarding the shopper journey and testing The future of point of sale displays
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Why Read? This article will cover: The various forms of POS (point of sale) display How to design a POS display that is unique How to ensure your POS design remains consistent with your branding Considerations regarding the shopper journey and testing The future of point of sale displays

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Creative Trade Marketing Strategies To Make your Product Stand Out

July 10, 2018
Why Read? This post highlights how you can utilise creative trade marketing strategies to create: Sales-driven, beautifully designed trade catalogues Engaging product presentations to wow retailers and secure sell-in Powerful, attention-grabbing POS displays consumers can't ignore Fun and interactive trade show stands to entice prospects and gather contact information Exciting engagement apps and platforms to turn retail sales teams into brand advocates
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Why Read? This post highlights how you can utilise creative trade marketing strategies to create: Sales-driven, beautifully designed trade catalogues Engaging product presentations to wow retailers and secure sell-in Powerful, attention-grabbing POS displays consumers can't ignore Fun and interactive trade show stands to entice prospects and gather contact information Exciting engagement apps and ...

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The Ultimate Guide To Trade Marketing 2019 [with real-world examples]

July 9, 2018
TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 
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TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is a form of B2B marketing that requires trade marketing professionals to ensure the product or service is the most attractive proposition to the retailer as possible. 

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"Working with WO is working with a great team, who understand our needs and our demand for a quick turnaround. They are very creative, deliver when we have a crazy deadline, give advice when we don't know... Quite simply: a real partner."

DÉBORAH ZENOU
Senior Product Manager, PYREX

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